I grew up during the cultural deprivation of the Cultural Revolution. Although there were 5 movie theaters within a 200 meter walk of my home, only a handful of movies would be shown over the span of a year: Chinese Government propaganda films and a few North Korean imports which were much more popular.
By the time I was old enough to go to the movies by myself, the scene was much improved; more movies, different themes, and more imports beginning with Eastern European Communist Block countries. I loved going to the movies. It seemed like I was going to the movies several times a week. In addition, a big variety of movies was also shown on television.
Nowadays all the movie theaters in Shanghai are set up pretty much the same way as the US (stadium seating for example) except the popcorn is sweet not salty and the seats are sold by seat number not general admission. In addition to Chinese movies, top US action movies are very popular. For the last few weeks "Pirates of the Caribbean 3" showed all day long at 3 out of the 4 screens at a nearby theater. Prices of tickets also match US level too: 90 RMB (~$12) for premium showings.
Recently an art house movie theater has set up shop, but we are yet to visit.
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